Branding
The Justice Conference Asia
The Justice Conference Asia is an annual conference that brings together a network of advocates working in social justice around the world. I oversaw the branding and implementation of all the visuals needed for this three-day event, for two annual conferences. Along with creating the logo and theme, I designed and oversaw the setup of the environmental graphics, event signage and conference book.
Categories
Creative Direction
Branding
Environmental Design
Publication Design
I also created a hanging art installation which spanned the top of the stairwell into the main lobby, ushering the conference attendees into a unique sense of space and preparing them for the full conference experience.
Here is a rough behind-the-scenes video of the environmental art being installed.
I designed the layout and oversaw production of the conference guide, an 88-page book that each conference attendee was given to user as a resource. The creative team integrated an informal human-centered design thinking approach to making changes to the guide year-over-year, in order provide a more useful book and improve the attendee experience.
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