Zoe Organics is a retail brand of organic skincare products, and I have been involved with the company since 2009 when the company was one of my freelance clients. I have helped create, develop and grow the brand from the ground up, and during my time as the creative director I implemented design-led solutions to gain a larger customer base and recognition in the marketplace.
The brand has a fierce loyalty from its customers, and is rapidly expanding its manufacturing capabilities to keep up with demand. Customer and retailer feedback have been valuable sources of data for the company as they have gone through the process of redesigning the website and product packaging, and continue to improve customer experience of the brand.
When it came time to announce the launch of the brand new gift sets, we wanted to do something quirky and fun, so I created a stop-motion animation video for both of the gift sets. The products are made to come alive as they come out of the box and interact with each other in a playful way, almost as if they are children themselves. The GIFs were shared through social media and received overwhelmingly positive feedback, and excitement about the new gift sets.
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